One of the most recent and effective corporate communications tools in new
media solutions has been the development of E-Cards. These are highly
informative, mini compact discs capable of full screen video with high quality sound.
Medicure, a Canadian biotech company, chose to utilize this new technology to spread awareness of the company's recent development for the treatment of cardiovascular disease. The discovery is MC1, the leading compound for the treatment of cardiovascular disease.
The formidable task of creating an E-Card involves condensing a vast amount of information that is visually appealing, along with quality sound. While
developing the Medicure E-Card, MIDCAN managed to combine all of these aspects along with the following information:
a) a history of Medicure
b) fully animated illustrations
c) charts and statistics on MC1
d) declarations from Medicure directors and coronary doctors
e) the future of Medicure and MC1
f) a message from the president of Medicure
g) full contact information.
All of that in less than six minutes!