Medicure

One of the most recent and effective corporate communications tools in new media solutions has been the development of E-Cards. These are highly informative, mini compact discs capable of full screen video with high quality sound.

Medicure, a Canadian biotech company, chose to utilize this new technology to spread awareness of the company's recent development for the treatment of cardiovascular disease. The discovery is MC1, the leading compound for the treatment of cardiovascular disease.

The formidable task of creating an E-Card involves condensing a vast amount of information that is visually appealing, along with quality sound. While developing the Medicure E-Card, MIDCAN managed to combine all of these aspects along with the following information:

a) a history of Medicure
b) fully animated illustrations
c) charts and statistics on MC1
d) declarations from Medicure directors and coronary doctors
e) the future of Medicure and MC1
f) a message from the president of Medicure
g) full contact information.

All of that in less than six minutes!

BACK


During the Winnipeg Advertising Association's 2001 Signature Awards, MIDCAN was presented with Best Corporate Video honours for their production of the Medicure E-Card. Interestingly, the honour was bestowed to MIDCAN even though the E-Card has never been transferred to video.

Full E-Card packages are available starting at $250.00. This includes video encoding and mastering. Labeling, design, and duplication are extra. Please contact our service department for pricing.


In order to properly view these video files,
you require QuickTime, you can download it here.


MidCanada Production Services Inc.
Contact us at: 1.204.772.0368. 509 Century. Winnipeg, Manitoba Canada. R3H 0L8.
For more information e-mail us at info@midcan.com